Why Hypercolor T-Shirts Were Just a One-Hit Wonder

It was 1991: “Roseanne was on TV, Terminator 2 was on the big screen, Color Me Badd was on the radio and Hypercolor t-shirts were on the backs of millions of middle- and high school-age kids across America.
The Hypercolor fad gripped the nation that year, thanks to the Seattle-based sportswear company that created them, Generra. In fact, in a brief three-month span, between February and May 1991, the company sold a whopping $50 million worth of color-changing, heat-sensitive T-shirts, shorts, pants, sweatshirts and tights.
In addition to its color-morphing cool factor, the “mood-ring of the ’90s” also had game-changing potential for a young adult brimming with hormones. Imagine: You could walk up to your crush in the hallway between classes, take note of the shirt he or she was wearing emblazoned with “Hypercolor,” casually place your hand on him or her, and the warmth of your touch would change the shirt’s color before the eyes of both of you. Let the sparks fly! - Continue reading at Smithsonian.com.

Why Hypercolor T-Shirts Were Just a One-Hit Wonder

It was 1991: “Roseanne was on TV, Terminator 2 was on the big screen, Color Me Badd was on the radio and Hypercolor t-shirts were on the backs of millions of middle- and high school-age kids across America.

The Hypercolor fad gripped the nation that year, thanks to the Seattle-based sportswear company that created them, Generra. In fact, in a brief three-month span, between February and May 1991, the company sold a whopping $50 million worth of color-changing, heat-sensitive T-shirts, shorts, pants, sweatshirts and tights.

In addition to its color-morphing cool factor, the “mood-ring of the ’90s” also had game-changing potential for a young adult brimming with hormones. Imagine: You could walk up to your crush in the hallway between classes, take note of the shirt he or she was wearing emblazoned with “Hypercolor,” casually place your hand on him or her, and the warmth of your touch would change the shirt’s color before the eyes of both of you. Let the sparks fly! - Continue reading at Smithsonian.com.

  1. infpbearish reblogged this from smithsonianmag
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  5. mmistysparkles reblogged this from smithsonianmag
  6. hawthornetaylor reblogged this from smithsonianmag and added:
    Man I wanted one of these so bad. All the rich kids had them. (“Rich kids” being a completely relative term, of course....
  7. paulsboutique reblogged this from smithsonianmag
  8. ardaharl reblogged this from smithsonianmag and added:
    Oh god. I had one.
  9. sunshinecantstopshining reblogged this from smithsonianmag
  10. orchidcactus reblogged this from smithsonianmag
  11. pensivepusher reblogged this from smithsonianmag and added:
    #mefact: I still search for hypercolor shirts at Goodwill and yardsales… no luck so far, but I’m not giving up
  12. littlefaeriegrrl reblogged this from smithsonianmag
  13. elephantshoeolivejuice reblogged this from smithsonianmag
  14. lifeasatowel reblogged this from smithsonianmag and added:
    I WANT ONE
  15. crooked-heart reblogged this from smithsonianmag and added:
    I still have my Hypercolor shirt. And it is awesome.